| In the period from February 28 up to March 1 2008 in Kiev in the International Exhibition
Center PARUS Expo Media Ltd. successfully held II International exhibition of
tableware industry TABLEWARE and II International exhibition of gifts and decor
WORLD OF GIFTS. More than 120 companies from Austria, Belarus, Italy, Germany, Poland,
Romania, Russia, Turkey, Ukraine took part in mentioned exhibitions. General quantity
of visitors amounted to 9 982.
TableWare and World of Gifts have been held under the
support of the Ministry of Culture and Tourism of Ukraine, Kiev Region State
Administration and Messe Frankfurt. Röndell GmbH has been the sponsor of
TableWare exhibition and POSUDA magazine - its General Information Partner.
TableWare and World of Gifts are the unique exhibition
projects at the Ukrainian market which combined two business formats:
traditional exhibition and organized business meetings.
The following salons have been presented at the exhibitions:
KUCHINA / Kitchenware, SERVIRA / Tableware, PRESENTA / Gifts Tableware, HoReCa
/ Professional Tableware, DOMESTICA / Houseware, GIFTS, DECOR, CHRISTMAS AND FESTIVITY
DECORATIONS
The exhibitors of TableWare exhibition have become the following
known leading companies like TM Röndell GmbH, ТМ Gipfel, Zepter International Ukraine,
Tupperware (Russia), Porcelana Chodziez (Poland), Zaklady Porcelany CMIELOW (Poland),
Ceramika Atrtystyczna WIZA (Poland), A Casa (Italy), Rotondo (Italy), GlasRo (Romania),
NEMAN Glass Plant (Bielorussia), RUBIN Rostov-na-Dony Plant (Russia), Berezhany
Glass Plant, ТМ ISI (Austria), TM BRITA (Germany), Volniansk Machinery Plant
(TM SRIBNA POLYANA), Novomoskovskaya Posuda (TM EPOS), Brovary Plastic Plant, Börner
East (Russia), MTC-Zaporozhie, Accent, ТМ S&T, Alpari, Inter-Trade, Dniepropack,
TM MIR POSUDY, Italservice, Art Posud, Telemachus, Art Feya and others.
The following leading companies of gifts and décor market
like Arti-M (Russia), Allen (TM Tendence), Rotondo (Italy), Teamo, Zdorovo Doma
Trade House, Fialka, Dekorator.RU , Ukrinform and others took part in World of Gifts exhibition. The handworks
of Evgenia GAPCHINSKA as well as a new hats collection of known Ukrainian
designer Marta KHOLOD and fashion accessories collection of Svetlana Sorokina,
a member of the Designers Union of Ukraine
The distinguish feature of the exhibitions, their “know-how”
as a business-place, has been the realization of BUYERS PROGRAM, which consisted
in purposeful work with companies which buy tableware/houseware for their business,
as well as MATCHMAKING PROGRAM - beforehand organized meetings between
exhibitors and buyers from all regions of Ukraine. Both programs have been
provided for the realization of main tasks of exhibitors and buyers – sales and
purchases, via attraction of the biggest buyers of tableware, houseware, gifts
and decor markets and organization of their meetings with exhibitors. The geography of Buyers Program included 95%
of the Ukrainian regions: Kiev, Dniepropetrovsk, Zaporozhie, Kharkov, Donetsk,
Lugansk, Ivano-Frankovsk, Lvov, Lutsk, Rovno, Simferopol, Sebastopol, Yalta,
Feodosia, Odessa, Chernigov, Cherkassy, Sumy, Zhytomir, Vinnitsa, Uzhgorod,
Ternopol, Mariupol, Kirovograd, Krivoy Rog, Poltava, Nikolaev, Chernovtsy,
Truskavets, Muachevo.
Strong interest among the specialists of houseware,
tableware, gifts and décor industries has been called by the following thematic
conferences: Tableware Industry of Ukraine (28.02.08) Successful Restaurant
Business (29.02.08) Space: beauty, comfort and functionality (29.02.08) One of the main central events of TableWare exhibition has
become NOVELTIES GALLERY, which demonstrated the new production of Ukrainian
and foreign companies: ТМ Röndell – knives set SIGNIFER, accessories WESER, ELEGANZ,
flatware set ERNSTA, Ceramiche Viva (Italy) – kitchen ceramic ware of high
quality, Oktiabrskiy Factory of Porcelan
Wares (Russia) – series of professional porcelain PRINCE, Tupperware (Russia) –
MIRCOPLUS, MINI MAX, kitchen unit «FROM BOSS», Alpari – kitchenware of FALEZ series, Turkey production. TREND ZONE, original “future mirror” reflecting main
tendencies and trends of tableware, kitchenware, gifts and decor markets for
2008, has become the “salt” of the exhibitions. It has been made in four thematic directions: 1. CONTRADICTION = polarity + duality + rejection + addition
+ monochromity + contrast + interpretation + echo + shadow = REFLECTION 2. ECOLOGY = comfort + security + naturality + harmony +
contemplation + adaptation + attraction + confidence + acceptance = INNOVATIONS 3. METAMORPHOSIS = play + decorations + accents +
combinations + fantasies + variety + transformations + improvisation +
interference = CONSTANCY 4. RETROSPECTIVE = time + experience + roots + biography +
nostalgia + vintage + imitation + fashion = PERSPECTIVE The Organizer paid a great attention to master-classes,
shows and contests’ holding. DECORATORS CONTEST is worthy to be marked especially. This
contests has been made among the exhibitors of World of Gifts exhibition under
the theme “Spring in Interior”. Contest’s tasks – demonstration of the last
tendencies in the world of interior design, Цель конкурса – продемонстрировать последние
тенденции в мире интерьерного дизайна, support of talented professionals in
décor sector, as well as presentation of all possibilities’ spectrum for
creative and modern decoration of living space. Inna Yurchenko (Teamo company)
has become a winner of the contest and has been awarded with a certificate for
visiting of the international exhibition MACEF (Milan, Italy). The final of the I International Contest of Beads Netting
Masters “Magic Beads 2008”
has been made at the exhibition as well. The last tendencies in the world of beads
design, the usage of beads and semi-precious stones for accessories’
production, clothes and interior items; decoration have been demonstrated at
it. More than 200 works of 30 masters from Ukraine, Russia and USA have been
presented for participation in the contest. Irina Dynnik, master of beads
netting, laureate of contest “Beads Stream-2007” (Kiev), has become a winner of
the contest. The prizes presented by RÖNDELL GmbH, ZEPTER and TUPPERWARE have
been plaid every day of exhibition holding. Exhibitors’ comments: “The number of exhibitors rose considerably in comparison
with last year. Very interesting conferences and master-classes have been
organized within the exhibition. Thanks to the exhibition we received a
database of new wholesalers (more than 80) as well as a lot of different
retailers who have been directed by us to our shops directly from the
exhibition. We consider the dates of the exhibition as one of its’ positive side
as our company takes the orders for Christmas production in February. This exhibition
is very important for us”
Olga POPEL, Marketing Manager, Allen, TM TenDence “Interesting
exposition, fruitful communication. A lot of new interesting contacts. We’d
like to have larger advertising campaign”
Sergei KHOLOMIEV, Commercial Director, Novomoskovskaya
Posuda “We’ve seen a huge interest
of Ukrainian customers to our production. The exhibition is very well
organized”
Barbara FENGER, Commercial Director, Porcelana Chodzież (Poland) “We are very glad of the organization. All
promises and expectations have been realized. The exhibitors’ selection is
good. We are quite satisfied with the advertisement campaign, security,
visiting”
Ivan
BOLONIKHIN, Director, Italservice-Ukraine “High
organization level. Wide range of production. Variety of seminars and
master-classes”
Liudmila MIASOEDENKOVA, Commercial Director, Dekorator.RU “We liked the
exhibition. We had a lot of interested clients, more than enough, and wish to
continue similar events in future”
Antonio Rotondo, General Manager, Rotondo S.A.S. (Italy) Today, we can
certainly say that the international exhibitions of tableware industry TABLEWARE
and gifts and décor WORLD OF GIFTS which united novelties, potential and intentions
of exhibitors, visitors and organizer, has become the effective marketing
instrument assisting the active development of tableware market of Ukraine.
Parus Expo Media Ltd. 45, Uritskiy Str., off.413, Kiev, 03035, Ukraine tel./fax: + 38 (044) 246 0952 / 53 / 55 / 56, e-mail: info@pem.com.ua, www.pem.com.ua
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